Using the Pre-Market Status allows contractual protection between the Listing Broker and the Seller, while allowing the Seller time to prepare their property to be available to the public. It also ensures that if the listing happens to be marketed during this time, other Brokers are made aware - ensuring your compliance with the Clear Cooperation Policy. Remember, the purpose of this rule is, "If the public knows about the listing, the professionals should know about the listing."
This status can be used when entering the listing, which still must be reported within 2 Business Days of the Listing Contract Date. It should be entered as a complete listing with all required fields and published as Pre-Market. When a listing is entered, an “On Market Date” must be entered. The system will automatically update the listing to an Active status on that date, and Days On Market will begin counting on the On Market Date, rather than the Listing Contract Date. NO SHOWINGS are allowed while in this status. However, Pre-Market listings are ALLOWED FOR MARKETING, and are searchable within the BLC and may be emailed to clients individually. Pre-Market listings CANNOT be included in automated emails.
NOTE: If something contractual happens to delay the on-market expected date the On Market Date can be extended until such time the Sellers are ready to go Active. A listing cannot return to Pre-Market after the initial period.